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  • Also known as: "Transfer Secret" or "EPP Auth Code."
  • Secret/Authorization Code if the Domain Name has a Transfer Secret/Authorization Code set at the Current Registrar. Otherwise, you can leave the Transfer Auth Code field blank.


How to choose a good domain name?

Your domain name is as valuable as your business. It can make or break your business' success.

It is important that you choose a good domain name in order for your clients or visitors to easily remember it and keep coming back. Allow WebConnect to guide you through this step:

So what makes a domain name good?

There is no concrete standard answer exists to my knowledge, but we can set certain general requirements. A domain name should be :

MEANINGFUL

Your name should serve as a meaningful label for the site...and make sense. In practice, this may be difficult: the rapidly shrinking base of common phrases from which to choose forces new sites to adopt names more distant from the core conceptual domain of the site. In effect, new sites get names so obscure with respect to what the site is about that the names cease to have pertinence or relevance for that site's being. If you are creating a name out of made-up words or phrases, try to map a meaning to that name as quickly and consistently as possible. If you are re-purposing a word with a new meaning, ditto.

UNIQUELY INDENTIFYING

As a name, a domain name should be unique enough to identify the site as being that site, and no other. The name should be recognizable

An interesting consequence of the domain name crunch -- with so many common words taken and so many made-up words being used for names -- is that a mistyped name may not give users the dead-end of a 404 file not found error. Instead, mistype a name and you have a good chance of ending up somewhere . Are you willing to take the gamble that your visitors won't enjoy the site they reach in error more than yours? How much difference is there, for the uninitiated and inexpert, between shopper.com, shoppers.com, shopping.com, eshopping.com, etc. etc.?

MEMORABLE

What good is a name if people can't remember it? This is a moot argument if you never expect people to have to remember the name; for example, if you always expect people to follow links to the site and never type the name into a browser's location field, then perhaps memorableness isn't a big deal for you. But if people have to form a desire to visit your site, and have to follow up on that desire by typing in your domain name, then they have to remember that name -- and remember it correctly -- to get there.

MANUALLY REPRODUCIBLE

Make your name easy to type, unless you expect people to always follow a provided mechanism for getting to your site, such as links on other sites, shortcut's on their desktop, or even shortcuts on software CDs (that you give them).

SPECIAL

Some names just "click" with users; these names resonate and have a meaning and relevance easily understood. There's an art to any act of creation -- if that creation is compelling -- and this characteristic of "specialness" isn't always easy to pin down. Some names are just inspired. Hint: if you try to make it special, you aren't going to succeed. Just let it happen, and if it does happen, enjoy it.


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